This is the cultural and financial centre of São Paulo. It is a very populated area because of all the offices located there (mostly international banks), but it also is home for a lot of great museums (Casa das Rosas, Sesc, MASP). It is a landmark of São Paulo. Here is where most of our protests are held and also where the big new year party takes place every December 31st.
The adjacent streets are also full of bars and discos (mainly in Bela Vista and Augusta Streets).
The variety of bar styles attract very different people to the area (from punks to gays).
A lot of movie theaters and "normal" theaters are also located around this area.
It is a great idea to just walk through it and visit the tourists spots along the way.
For those who are interested, along Av. Paulista there are some buildings where Federal Courts are installed.
There's a tube line that accompanies all its extension (green line).

Avenida Paulista is a great place to be. It was the biggest Avenue in São Paulo, with many Skyscrapers! Currently, Avenida Berrini is the main Offices Avenue in SP.
But Paulista keeps its charm and interesting places, like the MASP museum, Trianon Garden and many big bookstores. Some old and hystorical buildings.
Surrounding this Avenue, there are many Clubs, in Rua Augusta.
Well, don't leave São Paulo without being in Avenida Paulista!

it has great cafes and people watching out the ying-yang... and beer... endless, bottomless, beer on a quaint table beside the cities main vein.  it's intense.  and definitely where to meet random cool strangers!

I work here! It's a great place to visit, since it's where the the important museum MASP is...
There are some parks in this Av. too, but they are smaller than famous parks like Central Park or Parque del Retiro.
It's a place where lots of peoples works everyday, but is a great place to visit too!

Great avenue, lots of companies have their offices there, there's a huge museum there, MASP (Museu de Arte de Sao Paulo). There are bookstores, and cafes that sell pao de queijo (cheesebread) with espresso. There are movie theaters too and lots of top radio stations are located there.