May 11th, 2009 by Pokin Posted in Interview | No Comments »

Since GeckoGo’s been up, we’ve come across many different and really fascinating people & projects. We met Ted from Sustainable Travel International through a friend, and the more we learned about Ted and his organization, the more intrigued and impressed we were with what they were out to accomplish. So here’s a look at STI and how you can be involved.
Pokin: Hi Ted, Great to get you here today. Can you tell us a bit about your background?
I became enamoured with the travel industry, particularly with international travel when I took my first trip to Europe and discovered the whole backpacking train. I spent some time there, went back to study abroad in Spain a year later, spent a summer in Southeast Asia, and after graduating from my undergrad, figured that a real job didn’t sound too fun. So, I moved to Australia and New Zealand for a year where I really had my eyes opened full scale to the depth and breadth of the tourism industry. I met friends who had degrees in eco-tourism, saw the size and scope of their work on sustainability to be much larger than what was going on in the US, and figured,that, with my passion for travelling, sustainable tourism would make a great career.
On return, I moved to Arizona, where i earned a master’s degree in tourism development at Arizona State and conducted research focused on ecotourism development in Central America. Meanwhile, I met the guys from Sustainable Travel International and have been working with STI ever since.
So did you start at your current role, or how did things evolve?
Oh things have definitely changed a lot for me. I started out with STI as a volunteer. I knew this was the path I wanted to do – to take my studies in tourism and apply it to a sustainability focus. I looked at the organization and knew this was who I wanted to work with.
At the time, STI was just the two co-founders. I had the opportunity to visit with Peter, one of the co-founders, during a backpacking trip in Colorado. There, I told him “Listen, I’m going to work for you whether you like it or not. So how can we make this happen?”
I started volunteering a dozen or so hours a week during my grad program. Over time, I took on more and more responsibilities. Then, right as I was planning to leave Arizona (conveniently planning a move to Boulder), I found out that Peter was going to be heading to the UK and needed someone to take over the Colorado Operations. I started out in a part time capacity and then moved into a full time position. My title now is the Director of Outreach and Development.
We’re still a small organization, about 8 on staff, and all of us wear lots of different hats, which keeps things exciting. We’re always on different projects and developing new programs. My main responsibility is to get out to the community, to speak at industry events, to table trade shows and just get out there to raise awareness.
I can definitely relate to the different hats – it certainly keeps it all interesting! So tell me more about the organization. How would you describe Sustainable Travel International?
STI is a membership-based, non profit organization. The overarching goal is to mainstream sustainability in the travel and tourism industries.
The more specific mission is to promote responsible travel and provide educational information and outreach to both travellers and travel related businesses to help them maximize their positive impact across the environment, economy and culture.
That’s the quick conceptual background.
We’re taking a holistic approach towards sustainable tourism development. What that means is that on one hand we want travellers to understand how to be more responsible – we want to empower them to make choices with the tools they need to minimize impacts. This is about general educational information on how to become a responsible traveller – on creating the right kind of demand in the industry. This helps travel services providers to move further down the path of sustainable travel.
On the other hand, a lot of what we do is work with travel-related businesses through our outreach programs – tour operators, transportation providers, destinations, travel agents, accommodations providers, associations, etc. Our programs range from Eco-certification and carbon management to travel philanthropy and advisory services.
Would you share an example of the kinds of programs you’ve set up?
As an example, for carbon management, we work with Natural Habitat Adventures, a leading wildlife adventure travel company. They run a lot of the WWF’s trips and do some really amazing work across the globe. They came to us and said – “Listen, the reason people go on our trips is to see the wildlife and natural landscapes – we need to take a proactive approach to protecting it. One of our biggest impacts is greenhouse gas emissions from our trips, and we’d like to offer our clients a carbon neutral trip.” STI worked with them on a trip-by-trip basis, looked at all different itineraries, and created a comprehensive carbon footprint analysis for their field operations. Since then, Nathab has been supporting high-quality carbon offset projects through STI’s portfolio. They were the first nature travel operator to become a carbon neutral company.
Furthermore, in an effort to engage their travellers to be more responsible, Natural Habitat Adventure is encouraging their travellers to offset their flight emissions from their home to the destination to make this a full circle carbon neutral trip. We created a custom carbon calculator and their sales staff takes clients throughout the process of offsetting a trip.
Aside offsetting carbon emissions, are there companies that are changing what they are doing?
Definitely, when it comes to carbon management, if you’re just offsetting, you’re not doing it right. Natural
Habitat Adventure has some amazing initiatives focused on minimizing their fuel consumption and maximize efficiency. They built the first hybrid safari vehicle, and they’ve just gotten the first used veggie oil-powered safari bus! Back in the office, they have a really sweet incentive program for employees to bike to work. They give out a brand new bike for the employee who bikes the most – it’s ingrained into the culture of the company. Everyone knows what to do and a lot of the ideas are coming from employees.
On the certification side, let me share with you another company – Escape Adventures. They are a bike tour company operating out of the western United States – they mostly do mountain biking out of Las Vegas and the Moab. These guys were the first company to earn the highest level of certification that we had given out, and they are doing some amazing things.
A big portion of the certification program is educating the business on what their impacts are, and on how to measure those impacts. You can’t mitigate what you don’t measure! We help them with quantifying electricity consumption, fuel consumption, water, waste – all to figure out how to bring down the impact.
So the cool things Escape Adventure has done – they put solar panels on the roof of their office which powers most of the electricity use. The run their support vehicles on veggie oil to cut down on green house gas emissions. They have pretty close to a zero waste office having implemented some composting and some major recycling programs. They’ve also spearheaded local initiatives – recycling bike tires – and even going beyond their own operations to get the community involved. For instance they set up trash/recycling cans on major bike routes. Mountain biking is a huge activity in this region and some bikers, when not given the opportunity, will just dump things on the ground. So Escape Adventures is providing community resources to control the waste problem.
So all these initiatives sound great, and my question to you is – Why is sustainable travel so important?
That’s a really good question. A lot of folks that I speak to don’t really understand what sustainable travel is, let alone why it is important. They’ve heard the concept, heard the idea of green, but don’t understand why this movement is so crucial to the future of the industry.
The way I generally paint the picture – we are the largest industry in the world. If you look at the the industry as a whole, travel-related activity represents 10% of the world GDP and workforce. That’s enormous.
As the largest industry, we have some of the largest impacts. And if we don’t start addressing these things, we won’t have the same world to travel in the future.
The majority of countries in the developing world (and many in the developed world) rely on tourism as their primary source of foreign exchange. For the most, it’s one of the top 3 industries of their economy. Unfortunately for these countries, tourism, when developed without proper planning, ends up not benefiting the local economy, and often destroying the environment and exploiting the cultural heritage of the host population. Sustainable travel, on the other hand, is a type of travel that results in a net benefit for the people, environments, and economies of the destinations where it takes place. It’s focused on long-term viability through minimized negative impacts and maximized positive impacts.
Why does this matter for the general consumer?
What does this mean to you?
Yes it’s great to do good for other countries. But more importantly, we have to stop the destruction of the world’s most amazing places! There are places in the world that your kids won’t be able to see because mass tourism has over-consumed all that the destination has to offer. Even if you’re not worried, or don’t have kids, the bottom line is that we only have one planet and it needs to be protected to allow it to flourish for years to come.
On a more personal basis, sustainable travel makes for a richer and more authentic tourism experience. Sustainable tourism encourages activities that allow you to interact with the locals and the destination, often facilitating a deeper connection and a more enjoyable experience. Sustainable tourism is good for everyone – the destination, the host community, the environment, and of course, the traveler.
I’d say you don’t even have to wait until the next generation to see the effects of it. I already hear lots of
stories of how all the major summits – Kilimanjaro, Everest, Aconcagua are littered with trash. It’s already unpleasant for tourists today to go through that trek. Can you give me some examples of how tourism has destroyed areas?
Let’s take one – Cancun. I’m not saying it’s a terrible place – many people enjoy the sun, sea and sand of the destination. But it is a clear example of mass tourism development that does not benefit the local community, environment, or economy. Many would argue that tourism is more harmful than beneficial in this region.
I’m sure most are familiar with issues like trash on the beach. But what is important to realize is that the picture is much larger than the eye sore of a dirty beach. The trash flows into the water, kills the marine life, destroys coral reefs, impacts water quality for locals and visitors alike, etc. It’s a domino effect.
Then there’s the impact of leakage. The money that’s spent in Cancun doesn’t actually stay there. It doesn’t actually go to the families that live and work there. Some argue as little as 10% of tourism revenues remain in the local economies of mass tourism destinations like Cancun. While 10% might be a slight exaggeration, it’s not uncommon for 70%+ to flow out of the regional and national economies, due to the fact that most tourism-related businesses are owned by multi-national corporations. Most of that money actually leaks out to places like the US and Europe.
On the employment side, you’ll find local people in predominantly low-skilled jobs, with most of the management-level positions taken by foreigners. So, in summary, locals are generally paid low wages to deal with the degradation of their environment, while left to deal with infrastructure issues (sewage, water, roads, etc) they can’t afford, while not reaping much in the way of financial benefits. That’s the picture that’s being painted all around the world.
That’s the ugly side of tourism. But that’s not how it has to be. Well planned and sustainably executed tourism can have quite the opposite effect. I think helping people realize that their purchasing decisions help to dictate the extent of the positive impact is important.
For instance – don’t eat at the chain restaurants when you are traveling abroad. Eating at Bennigans or Chili’s in Mexico won’t benefit the local people, the local environment, or the local economy. Go to a local restaurant, meet the owner – have more authentic food and enjoy a better experience.
So what’s next for you?
I’ll be continuing to do advocacy work with STI, continuing to develop the types of programs that the market needs to move down the path toward sustainability. For instance we’ll be launching a new consumer web site all about green travel – www.Green.travel - that we foresee to be a central source of information for consumers on understanding how they can actively participate in what we’re working on.
We’re also working these days more with destinations. In the past we’ve focused on programs tailored toward individual businesses. Now we’re focusing a lot of energy on implementing sustainability on a regional and destination-level basis. With this approach, we’ll be able to engage entire communities in the sustainability process, with the hopes that the destination is able to brand themselves as “green” and sustainable.
That’s definitely going to have a lot more impact if the push and drive is coming from a regional or city government. So how can people get more involved?
The easiest thing to do is be a more responsible traveller. This means being an educated consumer. Your purchasing decisions dictate the positive or negative impact that your travels have.
Patronise local businesses whose values align with yours
Support locally owned businesses and artisans
Respect local customs and traditions
Learn about the destinations before you get there
Offset your carbon footprint
Give back to your destinations with your time or money
And even in your everyday life, think about how to live sustainably – every small action adds up to a big difference – Do your part!
Also if anyone is interested in volunteering. We are a virtual organization. We have a lot of stuff to be done and a small team. Anyone who is interested should contact me at info@sustainabletravel.com
Well awesome Ted! Thanks so much for your time today!
For further reading:
Learn more about Sustainable Travel International.
Offset your carbon foot print
See tips for responsible travelers
Donate to Sustainable Travel international
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